CJ ENM Highlights Busan Content Market 2025, Amplifies Influence of Its Unrivaled Content Library

- Secured format exports of previous hits “It’s Okay to Not Be Okay”, “Happiness”, and “Mouse” and showcased global co-production capabilities through exclusive screening of “Mugen Loop (Infinite Loop)” jointly produced with TBS

Leading entertainment company CJ ENM highlighted the Busan Content Market (BCM) 2025, Asia’s largest global content market held in Busan, Korea. The company secured format deals, presented an exclusive screening of its global co-production show, and held academy sessions for next-generation K-content advocates.

Reaching its 30th anniversary this year, the global IP powerhouse showcased its extensive content library ranging from flagship titles over the past 30 years to highly anticipated upcoming titles, exploring various collaboration opportunities with media industry leaders gathered at BCM 2025 from all over the world.

CJ ENM locked in format deals and promoted globally resonating content IPs at the market. The widely acclaimed romance series “It’s Okay to Not Be Okay” will be adapted by the Philippines’ top media company ABS-CBN Studios, and popular mystery series “Happiness” and “Mouse” are getting their Thai adaptations through TrueCJ Creations, a joint venture founded by Thailand’s True Visions and CJ ENM. “Second Shot at Love,” the freshly launched romantic comedy, and “Law and The City,” the courtroom drama premiering in July, also received great reception from industry figures attending BCM.

Heay-Young Na, Sales Executive at International Sales Department of CJ ENM, at the screening of “Mugen Loop”

At the BCM Conference, CJ ENM screened its game show “Mugen Loop (Infinite Loop)” jointly produced with Japan’s major terrestrial television network TBS, proposing a vision for the future of Korea-Japan co-productions. Premiered in March, this show follows CJ ENM and TBS’s strategic partnership formed in 2021. Next in line from their collaboration is the Japanese drama “Love is for the Dogs” airing in July, and Studio Dragon, Korea’s Leading Scripted Studio, is taking on the production from CJ ENM’s side.

Lee Hye-young, Chief Producer at Studio Dragon, at BCM academy session

CJ ENM representatives who steered the wheel for its latest scripted and unscripted shows shared their insight at BCM academy sessions for next-generation K-content advocates. Lee Hye-young, Chief Producer at Studio Dragon, explained how tailoring platform strategies for each content leads to wide success. While “Study Group” was developed as a streamer-targeted series from the beginning to preserve the original webtoon’s characteristics, “Queen of Tears” added family to romance to grasp audiences regardless of age and preferred platforms.

Park Sang-Hyuk, Executive of Channel Business Division at CJ ENM, at BCM academy session

Park Sang-Hyuk, Executive of Channel Business Division at CJ ENM, spoke on recent Korean unscripted shows broadening their reach worldwide. “Mugen Loop” and Korea’s nationwide dating reality show “EXchange,” which was also adapted in Japan, demonstrated how Korean unscripted content has the potential to travel internationally.

BCM also handed the Entertainment Award to CJ ENM’s flagship variety show “You Quiz on the Block” at the BCM OTT Series Awards (BOSA) held alongside the market. BOSA recognizes key figures and IPs of the K-content industry, and among last year’s winners was Park Ji-eun, the screenwriter behind CJ ENM’s global sensation “Queen of Tears.”

Sebastian Kim, VP of International Business Department at CJ ENM remarked, “We are beyond grateful to see CJ ENM's diverse content being recognized at numerous global content markets. CJ ENM will commit to presenting K-content that can connect with audiences from all around the world and extend the reach of its content library.”

As the global IP powerhouse, CJ ENM will continue to spearhead the K-content industry throughout 2025 by growing its slate of globally relevant content and expanding its access to a wider audience.